Sönke Rohde

Make it easy to do the right thing. Make it hard to do the wrong thing.

Product and UX design at Google, working on Gemini. Previously at Salesforce and Adobe. Building software since 1999, generative AI products since 2018.

On AI

Don't send a human to do a machine's job, and vice versa. AI makes speed cheap. Direction is still expensive, and it comes from good judgment and experience. Look for the consequences before you build, not after.

On agents

Agents are a means to an end. AI raises both the floor and the ceiling of what's possible, and as that expands, so do our goals. The work is helping people achieve them.

On leadership

First hire: someone good at what you're bad at. Second hire: someone better at what you're good at. The second one is harder, and it sets the culture that raises the ceiling for everybody.

On teams

Focus, passion, trust. The first two you ask for. The last you give first.